[23 July/Farmers Weekly]

The wool industry was set to move forward with a new purpose and a plan for action. Agriculture Minister, Damien O’Connor, said key players would form a group to better tell the wool story and give it a sense of direction with a purpose for the future. He added there was a lack of performance across the sector, and history left the wool industry without a sense of purpose. There was no unity, structure, common vision or strategic focus. He noted while some small pockets of the industry were doing good things, something was needed for the bulk of the industry. He noted we had an amazing product and good consumer insight. We just had to connect the threads. There was enthusiasm at the recent Wool Summit. A small working group would be formed to work with MPI to progress the next steps. Federated Farmers Meat and Wool Chairman, Miles Anderson, noted a sense of urgency to get co-operation and momentum.