[8 December/ Stuff]

Leaders from Smartwool have visited the Stonyhurst farm in North Canterbury. Smartwool was a merino apparel company from the United States which sourced 95 percent of its wool from New Zealand. Smartwool Brand President, Travis Campbell said the reason the wool had always been sourced from New Zealand was due to the quality and back-story it added to their products.  Mr Campbell explained that customers now wanted to understand where their garments came from and ensure it was ethically sourced.