[23 October/Otago Daily Times]

Dana McKenzie has been at OM Yoga in London this weekend, the biggest yoga gathering in Europe, to launch her wool yoga mats. Mrs McKenzie believes the traditional synthetic fibre mats are not aligned with the principles of yoga, and that her mats can carve out a premium niche in the global yoga industry. She has already seen a backlog of pre-orders. Her company, Fifth Breath, sources its wool through the New Zealand Merino Company. New Zealand Merino Company Market Innovation General Manager Jarrod Patrick said the company was very excited to be working with Fifth Breath.