[10 November/New Zealand Herald]

Icebreaker has signed its longest ever supply contract with New Zealand merino wool growers and The New Zealand Merino Company, worth $100 million over ten years. The deal is designed to ensure a long-term supply of merino wool fibre. Pricing will be at a premium in recognition of ongoing loyalty. Icebreaker believes the deal allows them to continue their connection to wool growers, enhancing their brand. This announcement comes off of the heels of another earlier this week that Icebreaker is being sold to US-based VF Corporation.