[20 November/Stuff]

Two representatives from Devold, a high-end Norwegian merino clothing company, visited the livestock pavilion at the Canterbury A&P show. Since last year Devold has sourced merino wool from five South Island stations. Devold Chief Executive Cathrine Stange said the stations were taken on as partners. Stations include Armidale from Central Otago and Blairich Station from Marlborough. The two representatives, which included Ms Strange, made a point of visiting each of their new partners. A short film of their visit has been made available on their website. PGG Wrightson Wool General Manager Grant Edwards says his company was the link between Devold and the five farms. He sees PGG Wrightson’s role as striving to add value to their wool growers and delivering that on to Devold.