[9 July/Stuff]

New Zealand winemakers were earning less for a litre of export wine, however the total export value of the industry has risen quickly. According to the Ministry for Primary Industries, the total value of wine export had grown sixfold. New Zealand Winegrowers Global Marketing Director, Chris Yorke, said wine had become cheaper to make as more wineries expanded to meet market demand. He added in 2004 New Zealand was exporting about $300 million of exports and that number was now around $1.7 billion. Mr Yorke noted exports to the U.S. exceeded $500 million in the last year. The value of the export market was helped by New Zealand exporting higher valued wines than other countries. An estimated 2 billion glasses of New Zealand wine is consumed overseas every year. According to Tourism New Zealand, 24 percent of all tourists visit a winery.