[26 February/NZ Farmer]

For the second year running, New Zealand has been ranked the third biggest wine importer by value to the United States behind Italy and France. When compared to Australia, NZ exports only 7.7 million cases to the United States whereas Australia exports 20.6 million. However, the total value of our wines of $579 million was greater than that of Australia’s $558 million. NZ Winegrowers Chief Executive, Philip Gregan, said that it was incredible given New Zealand produces less than 1 percent of the world’s wine, and that the upper part of the market is where we can compete successfully. He noted a number of leading brands that have made inroads into the US, including the Delegat Wines. Author of the Gomberg Fredrikson report, Jon Moramarco, said the New Zealand Sauvignon Blanc remained extremely popular. He also noted the increased recognition for various New Zealand reds.