[9 November/Bloomberg Technology]

Ripe.io is a startup utilising blockchain technology to track the ripeness, colour and flavour of tomato crops. They plan to expand their technology to all aspects of the agriculture industry. Founders Raja Ramachandran and Phil Harris met while working on Wall Street and were intrigued by how blockchain was changing the finance industry. They sought to use the technology in other fields and found a potential market in farming. The blockchain collects data on crops, providing farmers with useful information that leads to higher-quality produce. They have recently partnered with farm-to-counter franchise Sweetgreen Inc. to show how the blockchain technology can be effectively utilised.