[ 27 July/ NZ Herald]

The Geographical Indications (Wine and Spirits) Registration Act, passed in 2006, allows wine regions to register with the Intellectual Property Office New Zealand and ensure the region’s name is reserved for wine of that area. New Zealand wine regions can officially register for the protection under the legislation, which came into force last Thursday. Central Otago Wine Maker and NZ Winegrowers Director James Dicey said the act would not restrict the types of grapes grown or guarantee quality, and would rather give consumers confidence in the wine they were consuming, especially internationally. New Zealand wine exports have a $1.66 billion valuation for the year to the end of June 2017. The industry aims to achieve $2 billion of exports in 2020. New Zealand Winegrowers Acting Chief Executive Jeffrey Clarke said the new measure would give winegrowers a greater ability to protect their geographical indication from misuse overseas.