Posts tagged "Kraft Heinz"

Maxwell House’s labor-focused campaign drives purchase intent, ad awareness, analysis finds

[30 November/Food Dive] Kraft Heinz coffee brand Maxwell House has seen an increase in ad awareness and purchase consideration since launching a campaign over Labour Day weekend that celebrates hard work, a YouGov analysis found. Analysis shows that Maxwell House focusing its marketing messaging on hard work and featuring the American worker are paying off....

Kraft Heinz agrees to buy paleo mayo and dressing company Primal Kitchen

[29 November/CNBC] Kraft Heinz has confirmed that it plans to buy paleo dressing company Primal Kitchen.  Primal Kitchen makes paleo-friendly products including mayo, avocado oil and dressings. It says its products are without processed or artificial ingredients, added sugars, soybean or canola oils. Like many large food companies, Kraft Heinz is looking for platforms to...

Campbell Soup may sell Fresh division to former Bolthouse CEO

[4 October/Food Dive] Campbell Soup was in talks to sell its Fresh division to a group of investors. The division had faced troubles in recent times. The investors would be led by Jeff Dunn who was previously CEO of Bolthouse Farms. Campbell Soup purchased Bolthouse for $1.55 billion in 2012, however its fresh division as...

Kraft Heinz adds egg-white chips, fermented foods to its growth menu

[15 May/Food Dive] Kraft Heinz recently announced the first five food startups that its new incubator arm, Springboard, would partner with. It said the program was created to help nurture the next generation of food and beverage products, with a focus on disruptive brands. The five firms selected were Ayoba-Yo meat snacks, Cleveland Kraut fermented...