Posts tagged "Kraft Heinz"

Kraft Heinz launches sale of baby food unit: sources

[09 May/Reuters] Kraft Heinz launched the sale of its baby food brand Plasmon with preliminary bids due by the end of next week. Both private equity firms and food groups are looking at the business which value is estimated around 700 million euros (approx. NZD$1.2 billion). Kraft Heinz is selling the brand to focus on...

Kraft Heinz names AB InBev exec as its new CEO

[22 April/Food Dive] Former member of the AB InBev executive leadership team, Miguel Patricio, will take over as CEO of Kraft Heinz on July 1, the company reported. Patricio will succeed Bernardo Hees, who will remain in the top role through to June 30. According to Kraft Heinz, Mr Patricio helped grow brands at AB...

Kraft Heinz’s VC fund makes first investment in GrubMarket

[05 April/Food Dive] Evolv Ventures, Kraft Heinz’ USD$100 million (approx. NZD $148 million) venture capital fund, is investing in GrubMarket. GrubMarket delivers organic and local food and produce from farm to table, serving both businesses and consumers. GrubMarket’s funding round has been estimated at about USD$25 million (approx. NZD$37 million), led by WI Harper Group...

‘Failing fast is not enough, it’s about fixing fast’: Graze’s tech approach speeds innovation

[22 March/Food Navigator] Graze, a healthy snacking brand in the UK launches a new product on average every two days. The company asks it’s ‘grazers’ (customers) for feedback on their snacks, which has helped them predict future trends. The company utilises data and consumption ratings to drive innovation and also help de-risk the process. The...

Maxwell House’s labor-focused campaign drives purchase intent, ad awareness, analysis finds

[30 November/Food Dive] Kraft Heinz coffee brand Maxwell House has seen an increase in ad awareness and purchase consideration since launching a campaign over Labour Day weekend that celebrates hard work, a YouGov analysis found. Analysis shows that Maxwell House focusing its marketing messaging on hard work and featuring the American worker are paying off....

Kraft Heinz agrees to buy paleo mayo and dressing company Primal Kitchen

[29 November/CNBC] Kraft Heinz has confirmed that it plans to buy paleo dressing company Primal Kitchen.  Primal Kitchen makes paleo-friendly products including mayo, avocado oil and dressings. It says its products are without processed or artificial ingredients, added sugars, soybean or canola oils. Like many large food companies, Kraft Heinz is looking for platforms to...

Campbell Soup may sell Fresh division to former Bolthouse CEO

[4 October/Food Dive] Campbell Soup was in talks to sell its Fresh division to a group of investors. The division had faced troubles in recent times. The investors would be led by Jeff Dunn who was previously CEO of Bolthouse Farms. Campbell Soup purchased Bolthouse for $1.55 billion in 2012, however its fresh division as...

Kraft Heinz adds egg-white chips, fermented foods to its growth menu

[15 May/Food Dive] Kraft Heinz recently announced the first five food startups that its new incubator arm, Springboard, would partner with. It said the program was created to help nurture the next generation of food and beverage products, with a focus on disruptive brands. The five firms selected were Ayoba-Yo meat snacks, Cleveland Kraut fermented...