Posts tagged "General Mills"

General Mills and GoodBelly partner to launch probiotic cereal, yogurt

(12 July/Fooddive) General Mills has partnered up with GoodBelly to produce a new line of lactose-free yoghurts and a single probiotic infused cereal. General Mills is set to be responsible for the production, sales and marketing of the products. GoodBelly will bring new ideas that could potentially grow sales and rejuvenate older products. The new...

Big Food turning to regenerative agriculture to meet sustainability goals

[20 May/Food Dive] A growing number of food manufacturing companies are looking to give back to the land through regenerative agriculture in an effect to meet consumer demand for more environmentally friendly practices. General Mills recently partnered with farmers and suppliers to implement these sustainable practices on 1 million acres of soil by 2030. The...

General Mills to implement regenerative agriculture on 1M acres

[06 March/FoodDive] General Mills have committed to using regenerative agriculture methods across one million acres of land by 2030. They are partnering with farmers, suppliers and farm advisors in key growing regions to increase adoption of more sustainable methods of farming. General Mills is also giving US$650,000 to Kiss the Ground, a non-profit organisation advocating...

Big Food drops legacy brands to make way for new products

[16 October/Food Dive] According to Bloomberg, healthier consumer eating habits and increasing millennial and Gen Z influence was pushing food makers to alter their portfolios and consider disbanding their slower-growing and less popular brands. Companies such as Smucker, General Mills, Conagra, and Mondelez are examining their product portfolios and looking at how they could provide...

General Mills venture arm invests in GoodBelly Probiotics parent

[20 June/CNBC] General Mills’ venture arm, 301 Inc, invested in the parent company of GoodBelly Probiotics.  GoodBelly was known for its probiotic juices and shots but had been looking to expand into new products such as bars. General Mills could help with its product expansion, by utilising its expertise from managing brands such as Nature...

General Mills to pay USD8 billion for Blue Buffalo natural pet food maker

 [23 February/Food Dive] General Mills has announced that it will be acquiring pet food maker, Blue Buffalo, in a USD8 billion deal. This move will make it the US leader in the natural pet food category.  Blue Buffalo was founded in 2002 and reported sales of USD1.3 billion in its most recent financial year, manufactures...

General Mills’ VC arm leads USD17 million investment in Urban Remedy

[19 January/Food Dive] General Mills’ VC arm, 301 INC, has led an investment round into Urban Remedy, a California based maker of fresh juices and ready-to-eat plant based meals.  This is another example of big food partnering with a newcomer to the industry as legacy food manufacturers led both cash and advice to fresh and...

Nestle may be considering Hain Celestial acquisition

[21 November/ Food Dive] Nestle is exploring an acquisition of Hain Celestial to calm pressure from activist investor Daniel Loeb. Nestle has taken gradual steps to update its brand portfolio and has purchased and invested in numerous environmentally friendly and sustainable businesses. Hain may be actively seeking a sale as the company’s profit decreased from...