[13 September/Stuff]

New Zealand lamb is on the menu for premium travellers flying out of India. Alliance Group are supplying lamb to passengers flying on a range of airlines after QualityNZ signed an agreement with Indian airline catering companies. QualityNZ Chief Executive, Geoff Allot, said the contracts highlighted the growing demand for New Zealand lamb in India. Pure South lamb was also available in over 300 five star hotels. He added QualityNZ and Alliance were targeting the higher socio-economic category in India. Mr Allot added a range of QualityNZ’s shareholders were cricket legends, and their role was integral to the promotion of lamb in India. Alliance Export Sales Manager, John Rabbitt, added India represented a significant opportunity for the company in the long term. Both companies were committed to a long-term strategy to develop the market in India.