[25 July/Radio NZ]

New Zealand farmers could have to adapt to new technologies that enable creation of meat alternatives. Beef + Lamb New Zealand Marketing Innovation Manager, Lee-Ann Marsh, said we may start seeing entirely lab grown products on shelves within three years. Companies were investing large amounts into these products. Ms Marsh added she thought the technologies that could actually replicate animal proteins would be quite disruptive. Farmers did not have to be too apprehensive as long as they remained adaptable. Food futurist, Melissa Clark Reynolds, noted the price of making meat alternatives was falling and becoming more viable. She said New Zealand had an opportunity to carve out a niche market with high quality meat production. Landcorp was looking at meat possibilities. Its Farming Innovations Manager, Paul McGill, added they were looking at possibilities around mixed farm systems containing both livestock and plants.