[26 September/Rural Life]

Since its launch in 2009, McDonalds customers have consumed more than five million kilograms of locally sourced Angus beef patties. That is roughly the same weight as nine Airbus A380 aircraft. McDonalds were one of the first to jump on the gourmet burger trend almost a decade ago. The burgers changed with consumer tastes over the years, however Angus beef was consistently popular. In the 2017 year, orders of the beef increased by nearly 24 percent. Over 700,000 kilograms of the beef were used in 2017 alone. Beef + Lamb New Zealand CEO, Rod Slater, said serving for than 5.5 million kilograms of New Zealand Angus beef was a remarkable milestone. He added given the quality of our Angus beef, it was no surprise how popular it was. McDonald’s was one of New Zealand’s biggest buyers of beef. The company bought 5.5 million kilograms for the local market, and exported 33 million kilograms in 2017. This represented 10 percent of New Zealand’s total beef exports.