[23 July/NZ Herald]

Virgin Australia has responded to Air New Zealand’s no meat burger and pledged to take the best Kiwi beef and serve it on their own flights. The airline wanted the dish to be served on all flights from New Zealand to Australia. Virgin Australia said it was one of New Zealand meat’s biggest fans. It noted it already had some local Australian meat on the menus from Australia, so wanted to add local meat to its flights from New Zealand. The Impossible Burger’s key ingredients was an iron-containing molecule called heme, which came from the roots of soy plants and is the same as that found in animal meat. Air New Zealand’s In-flight Customer Experience Manager, Niki Chave, said the plant based option tasted just like the real thing.