[23 August/Stuff]

Sheep and beef farmers will spend an additional $4.1 million per year to market their products to overseas consumers. This is a move to support Beef + Lamb NZ’s Taste Pure Nature origin brand and its Red Meat Story. New Zealand exporters will be able to attach the branding to their packaging and advertising by the end of the year. Sheep and Beef farmers will need to pay an extra $260 on average in their annual levy to support the programmes. Of those who voted, 63 percent of farmers were in favour of the programme. Federated Farmers Meat and Wool Chairman, Miles Anderson, said high prices partially resulted in the farmers’ willingness to pay the extra amount. Farmers were still waiting to hear whether there would be a one off levy to help pay the costs of eradicating Mycoplasma bovis. Mr Anderson was surprised an agreement had not yet been reached.