[4 May/NZ Farmer]

According to the Managing Director of AbacusBio, Dr Anna Campbell, New Zealand farmers were in danger of becoming redundant due to synthetic meat. She said that although synthetic meat was expensive at the moment, companies would scale it and make it cheap. She challenged farmers to keep on top of fast moving technology. Ms Campbell added that NZ had a future producing meat to people with money, as long as it told the free-range farming story well. She noted that synthetic meat was an extreme example but there were opportunities for New Zealand as we grow plants very well. Plant based meat could become a big part of the dining table. She encouraged taking risks with innovative ideas and noted that big companies were often about efficiency and pumping things out through the door rather than being creative and accepting failures.