[3 August/ Rural News Group]

Meat Industry Association Chief Executive Tim Ritchie said the ability to send blood products and serum to China is important as the business model is about taking everything of value from an animal to monetise it. Mr Ritchie said this model cares for the farmer while also makes a profit. Mr Ritchie’s comments come after Primary Industries Minister Nathan Guy announced that China had approved formal access for New Zealand bovine blood products such as bovine protein into the Chinese market. Mr Ritchie said demand is increasing for high-quality, safe blood products for pharmaceutical use. The Chief Executive expects the trade of blood products to China to reach $50 million eventually, or potentially $100 million as the industry evolves.