[8 August/ Media Release]

Primary Collaboration New Zealand (Shanghai) Co Ltd (PCNZ) has signed a deal with Christchurch based ANZCO Foods to support the development of their business in China including the recent launch of chilled beef. PCNZ will be responsible for marketing, promoting, educating and training food service and retail professionals, as well as diners and consumers, in the story and key culinary attributes of ANZCO’s beef and lamb products. ANZCO Foods Chief Executive Peter Conley said being part of PCNZ gives ANZCO quick and proven access into the China, and sharing information with other like-minded New Zealand businesses will be extremely valuable. ANZCO Foods is one of New Zealand’s largest exporters with an annual turnover of $1.45 billion and almost 3000 employees globally. PCNZ Chairman Andy Borland said the collaboration strengthens their overall offering.