[7 June/ Rural News Group]

Meat company AFFCO has shipped 33,000 consumer packs of premium beef to China. Beef packed in thermoformed vacuum cases, and 200g single steaks wrapped by skin-pack technology are now being sold in Chinese supermarkets and restaurants, and online on Chinese e-commerce giant JD.com. The meat packs were packed at Affco’s Horotiu site, where new skin pack technology was installed in early 2017 as part of the company’s value-added retail sales strategy and certified by Chinese authorities for export. AFFCO General Manager Andy Leonard says the company’s brand is well recognised in China, and initial feedback is that customers like the packaging and presentation and the New Zealand meat story is being shared in China.