[6 November/ Stuff]

Beef + Lamb New Zealand Director Melissa Clark-Reynolds said farmers could meet higher consumer expectations regarding animal and environmental welfare if they considered themselves as in the love business rather than the meat business. Ms Clark-Reynolds said this would ensure farmers produce the highest quality meat possible. Beef + Lamb New Zealand Chairman James Parsons said there were unsettled times with Waikato farmers facing the Healthy Rivers plan change, creating new levels of anti-farmer sentiment. Landcorp Chairwoman Traci Houpapa said New Zealand needs to be smarter in how it farmed, marketed and communicated its primary products. Ms Houpapa added that people want to feed good food to their loved ones.  In the next three or four years, Ms Houpapa said Landcorp would be moving from volume to value and targeting premium niche markets with quality food, as well as ensuring Landcorp is telling their story.