[21 September/ New Zealand Herald]

Springvale Orchard and Central Organics Co-Owner Chris Denniston said growth in the organic fruit market had increased significantly and he was expanding production to meet the demand. This expansion involves almost doubling the area of fruit trees in production, from 150ha to 250ha over five years. Mr Denniston said his company’s primary markets, America and the UK, are size-orientated, and there is high demand for small apples. The orchards have been fully BioGro-certified since 1996 due to financial reasons and ensuring their differentiation I the market.