[1 August/Global Meat News]

According to Vivera, it received requests from Australian and U.S. retailers to stock its plant-based meat products following its success in Europe. Its Head of Sales, Richard Janson, said it currently sells its products to 26 countries, which were reporting significant sales uplifts. Neilson recently released data showing plant-based meat sales in the U.S. had grown 24 percent this year. The Plant Based Foods Association said the industry had gone from being a relatively niche market to fully mainstream. Its Executive Director, Michele Simon, said it was not only for vegetarians or vegans anymore. He was surprised by the figures reported this year.