[01 August/Food Navigator] A gaming study investigating the effectiveness of front-of-pack labelling strategies on children has determined that colour, such as that used in traffic light labelling, is the most important factor. Earlier this year the World Health Organisation called for an age ban on social media adverts promoting foods high in fat, salt and sugar and in the UK campaign groups are fighting for the ban of cartoons and bright packaging on unhealthy breakfast products that target children. Childhood is recognised as an important phase of life regarding the development of eating habits. The gaming study used a specifically devised game called Munchy Monster revealed that coloured nutrition labels are more likely to be taken notice of by kids and that these make it easier to make cross product comparisons.