(3 July/Bloomberg)

Last Monday, vegan food producer Upton’s Naturals Co. and the Plant Based Foods Association sued Mississippi’s governor and commissioner of agriculture claiming a violation of the First amendment rights of free speech. In particular they are arguing the use of meat related words such as meatballs and chorizo. A law was brought into action last Monday in Mississippi stating that plant-based foods cannot be labelled as meat or a meat food product even if they label that it is 100% vegan. The lawsuit says that the legislation is a direct result of lobbying by meat groups. The Mississippi Department of Agriculture and Commerce said that it wanted to ensure that consumers have clear information on what is a meat and what is a non-meat product when they are purchasing food. A number of other states such as Arkansas, Louisiana and Wyoming have all recently passed laws on what is and what isn’t able to be labelled as meat.