[20 February/ Global Meat News]

Tyson Foods is using the Annual Meat Conference in Dallas, Texas to launch an ultra-premium range of pork products under its Chairman’s Reserve Prime Pork brand. The product, which is targeted at retail and food service clients, is an all-natural product that is barely processed, hand selected and hand trimmed. The cuts are approved by product masters that make the final decision on whether each cut can be included in the programme. The product is targeted at the highest echelons of retail and foodservice customers by providing an unparalleled eating experience.