[01 August/Food Navigator] Mintel’s market research has revealed that German food manufacturers could have an opportunity in creating foods for ‘peganism’ a diet that combines aspects of paleo and veganism as health conscious consumers take on the new trend. The diet was coined by Dr Mark Hyman in 2015 and aims to find the right balance between the two trends. The eating plan encourages high intake of fruit, vegetables and good fats, moderate intake of gluten-free grains and pulses. It stays away from gluten, industrial sugars, dairy products and processed foods. It is argued that pegan goods can also feed into the consumer trend for healthier foods that fit with busy lifestyles, whilst ensuring minimal processing and ‘clean’ ingredients.