[31 May/Dairy Reporter]

Glanbia Nutritionals displayed its ‘Truly Grass Fed’ protein range. The range included products coming from cows that received 95 percent of their nutritional feed from grass. Consumers might not be on the lookout for grass fed attributes, however it ties in with the desire for clean label products and a move to take nutrition back to nature. The cows are grazed on grass land for up to 300 days a year, receive 95 percent of their feed from grass, and the products were non-GMO verified. Marketing Manager, Dagmar Ortlepp, said it tied into three key consumer concerns, namely sustainability, animal welfare and clean label. Mr Ortlepp added consumers may not be directly on the lookout for grass fed products however consumer trends showed grass fed as an attribute that resonated with consumers.