[05 August/Food Dive] Dr Anthony Zografos founded SafeTraces, a DNA level tracking that is applied directly to food products instead of onto packaging. While SafeTraces has been around for a few years, it’s recently announced high level partnerships. Last week, the tracking company announced a deal with safety science giant UL to enhance palm oil traceability, a product known for substandard sustainability and human rights practices. Dr Zografos stated that the company extracts food-safe DNA markers from seaweed. Those markers are converted into something read like a barcode and applied to the surface of the food. It’s received generally recognized as safe status from the FDA and is completely imperceptible, allowing any product to be identified with where and when it was produced.