[21 June/Food Navigator]

Beyond Meat has made a deal with A&W to add its plant-based burgers to the menu at 925 outlets. This increases its overall distribution to the sector to over 10,000 restaurants, hotels, dining halls and hospitals. The move reflected the brands interest in the foodservice market and desire to build an international presence. Beyond Meat launched its first products in 2013, and generated triple digit growth in 2017. Chairman Seth Goldman, said the majority of its fans were flexitarians. Director of Client Solutions at Datassential, Colleen McClellan, said some foodservice operators actively used the terms plant-based on menus whereas others preferred to instead focus on specific ingredients and buzzwords. Consumer survey data showed consumers believed plant based was healthier, however those featuring meat free burgers were not focusing on this aspect.