[31 May/Food Navigator]

Recognising that digitalisation of packaging can help improve customer engagement, Tetra Pak has created the Connected Package platform to enable manufacturers to give their products a digital life. Consumers want safe, healthy food that is made from responsibly-sourced materials and where possible shipped in recyclable, environmentally-friendly packaging. In response to this barrier, Tetra Pak created an integrated offer designed to spare companies from the need to navigate the fragmented and complex digital landscape. The offer is built on Tetra Pak Connected Package platform, a combination of hardware and software featuring all of the technical infrastructure needed to implement digital solutions. The Connected Package platform supports the generation, printing and reading of codes, has strong cybersecurity features, has been fully validated around the world and integrates with all aspects of food and beverage production. Tetra Pak uses these capabilities of the Connected Package platform to offer bundles of solutions tailored to the needs of food and beverage manufacturers. The solutions fall into two broad categories. One category covers Consumer Engagement solutions and features all the capabilities companies need to connect with the public and drive brand loyalty. The other category covers Track & Trace.