[14 May/EuroFruit]

A plant based steak will be launched at Tesco to capitalise on growing demand for healthy, sustainable food. The product is produced by Dutch plant-based food specialist, Vivera, and is made with ingredients including wheat and soy. It will be stocked at 400 Tesco stores in the UK from May 21. With more than one million pieces of meat being produced a week, it was one of the three largest producers in Europe. Vivera’s Gert Jan Gombert said a large group of vegetarians and vegans had been interested in the product for years and the market introduction means a large group of consumers could now enjoy the plant-based product. He added it was very important that we eat less meat and this could make a significant contribution here. He noted that meat alternatives were more relevant than ever with meat production expected to double by 2050.