[11 April/The Spoon]

Diners at a restaurant in Israel were unknowingly served a kebab made not from meat but was a 3D-printed plant-based creation from food technology company Redefine Meat. 85 percent of the diners reported the meat being ‘’meat-like’’. Redefine Meat’s “meat” is made with relatively simple ingredients: three plant protein sources, fat, and water. Instead of extrusion or pressing, Redefine Meat uses 3D printing to give their products a more realistic texture and mouthfeel, mimicking the fibres of meat. It was a test for the company who do not aim to make a vegan product but instead attract people who are eating meat. Redefine Meat plans to launch their product through a French butcher and plan to have their product on menus by 2020, and eventually sell their meat direct to the consumer. Ben-Shitrit, Founder of Redefine Meat expects their meat to retail for around €30 to€35 per kilo (approx. NZD$60 a kilogram) and then for the price to go down as technology is scaled up and the company get higher-producing machines.