(4 July/Agfunder News)

According to Good Food Institute food scientist MJ Kinney, the reason chicken has not been a product of interest as of yet for plant-based food companies such as Impossible Foods and Beyond Meat is they wanted a way to introduce plant-based meat to the market. The solution was using the American favourite, hamburger. As it is known plant-based meats have seen a rapid take-off in popularity shown with Beyond Meat’s successful IPO. With the popularity of plant-based beef, KFC and Chick-fil-A are both hoping that soon there will be a poultry plant-based substitute. Kinney says that the technology exists to create plant-based chicken, but creating muscle cuts like breast or thighs will prove to be more difficult. He says that we will see plant-based poultry products but only once the demand has come from consumers, which at the moment there is a lack of.