[9 February/ Food Dive]

Dallas based Mooala Brands has announced that it has raised USD5 million in a funding round to enable it to expand distribution of plant based beverages into new markets.  The company’s products include organic dairy-free beverages made from almonds and bananas and it hopes to expand distribution by 40% to over 1,500 retailers.  The CEO and Founder of Mooala said that the company provides a premium, organic experience at a great price, something he suggests the market has been missing.  The banana milk products that the company has launched are the first of their kind to hit the US market and analysts are interested to see how the product performs as it enters more mainstream markets and whether it will be able to compete with the wide range of plant based milk products in the same way that Ripple Food’s pea milk products have managed to compete in mainstream markets.