[15 December/Food Navigator]

Nordic food group, Orkla, is working with McDonalds to launch a new McVegan burger in Scandinavian markets. The burger has been designed to tap into the strong trend for plant-based foods and is based on soybean protein. The burger which was created for Nordic tastes and has been designed to be neutral so different flavours can be added was test marketed successfully in Finland earlier in the year and will be rolled across 270 stores in Sweden and Finland after Christmas. McDonalds note that working with Orkla provides them with the opportunity to work with the best in industry when it comes to vegan products and helps deliver against an ambition to have something on their menu for each of the 400,000 visitors that come to their stores every day.