[04 April/FoodDive]

Perennial, a California-based startup, debuted its inaugural product; a plant-based, non-dairy beverage for consumers 50 years and older. The product is intended to help healthy aging by containing a combination of fibre, vitamins and plant protein which emphasizing gut, bone and brain health. The product has no lactose or cholesterol, the company stated, and no artificial colours, flavours or sweeteners, gluten, GMOs or animal products. It is currently only being offered online in order to learn more about its target market before entering retail stores. Plant-based beverages sales increased by 61 percent between 2012 and 2017 whilst sales of dairy milk dropped 15 percent during the same period.