[30 August/Food Navigator] Going green is great for business amid a sea change in attitudes among consumers, reports Gro Harlem Brundtland, the Former Norwegian Prime Minister and decades-long important voice on climate change. However she states that it is important for companies to actually follow through with what they are saying, as consumers become more knowledgeable as well as critical. She states that the business sector is now being held responsible for its actions and many businesses are creating their strategic plans around being environmentally friendly which is good to see. Mrs Brundtland states that a long term view is more important than ever.