[08 March/FoodDive]

Mondelez announced last week that UpLift food is its first minority investment for its new innovation and venture hub SnackFutures. Brigette Wolf, Global Head of SnackFutures reported they were drawn to Uplift because it’s working to disrupt the industry by focusing on consumer needs. SnackFutures aim is to cultivate and develop the future of snacking and want to raise $100 million in revenue by 2022. UpLift focuses on digestive health and functional health which is what SnackFutures is looking for.