[19 September/AgFunder News]

Los Angeles based Milk & Eggs raised USD6 million in a seed round. The company operates an online perishable food market and delivery service that connects farmers and artisanal food makers with consumers. The funding was led by Morningside Venture Capital. Milk & Eggs CEO, Kent Wu, said it would allow them to fund the growth they had experienced to meet consumer demand, and improve the experience for their customers. Mr Wu noted the money would go towards improving operations, customer experience, and associated technology. It was originally launched in 2016. Its general competitors were stores like Walmart, Whole Foods and online retailers such as Amazon Fresh. It was different as purchases are made to order. He added there was some initial difficulty getting investors on board, but was proud it was able to demonstrate and deliver operations and customer retention metrics as promised.