(1 July/Food Dive)

Mars is looking to boost its profile in personalised nutrition by acquiring a majority holding in German protein snack and supplement company Foodspring. Foodspring focuses on providing protein shakes, bars and snack type foods for the health and wellbeing conscious consumer. It also has a nutrition and fitness platform to personalise consumer experiences. Foodspring will continue as a standalone business and have its headquarters in Berlin. In a statement by Mars, the company says that it plans to build on Foodspring’s digital, branding and food innovation expertise. Financial details of the transaction have not been disclosed.