[13 September/Food Navigator]

According to its CEO, Josh Tetrick, JUST are on track to launch a KFC style ground chicken product that would be made from cell cultured meat at a restaurant outside the U.S. to gauge customer reactions. He noted however that commercial quantities were still some way off. The products would be made from cells grown outside an animal in a plant based growth medium. He added there was no breakthrough technology that was everywhere all at once, and that there would be a process they would go to. He noted that any time capital is being raised, intellectual property had some relevance. He noted they had gained experience in understanding which plants would work and which would not. JUST would focus on a few of the most widely consumed animals. The business model involved developing branded products and potential licencing deals.