[06 June/Nutra Ingredients]

British company Spoon Guru, which uses artificial intelligence to help retailers offer consumers a personalized nutrition shopping experience, has announced Walmart-owned Jet.com as its first US partner. Spoon Guru allows customers to shop specifically for their diets by using classification technology to meet user’s specific dietary needs when shopping. The company’s first retailer partner was with U.K Grocer Tesco.