[31 May/Food Dive]

Tyson foods started an innovation lab and its seven member team oversees everything from creating to marketing products to get them to consumers faster. Senior Vice President of R&D for Insights and Innovation, Jen Bentz, said that they were thinking of innovation and what was happening in the market, They had to take a step back to look at what was making these firms successful, and what they needed to do from a growth model moving forward. The innovation lab team create and get a product to market within six months. The lab has produced two products so far. First was the Flashfoodbox and second was its protein crisp called Yappah that incorporated chicken trim with ingredients that would otherwise be left behind. The lab had three focus areas which tackled larger global issues like food waste, health and nutrition, and food deserts.