[10 June/Beverage Daily]

Coca-Cola has launched a new recycling campaign in Belgium which uses its brand to encourage consumers to recycle their packaging. Coca-Cola has set targets to collect 100 percent of its packaging in Europe and to use at least 50 percent recycled plastic in its bottles by 2025. Its summer campaign in Belgium urges customers to not buy Coca-Cola if they are not going to recycle their bottles and will also be run across the Netherlands.