[20 June/Bloomberg]

Deere & Co is suing its rival AGCO Corp. over gadgets like seed meters and hoppers that attach to planting machines. Such devices were critical to a projected USD240 billion market for precision agriculture which harnesses big data to automate operations and boost productivity. The filings were around patent-infringement complaints. AGCO said that Deereā€™s claims were believed to be without merit and would be disputed. A Deere Spokesman, Ken Golden, said the lawsuit was not related to previous activity related to the proposed acquisition of Precision Planting. It was an effort to enforce patent rights. The lawsuit related to several unique and inventive aspects of planting equipment. Senior Vice President at AGCO, Eric Hansotia, said we were getting more autonomous all the time, and the job of farmers keeps shrinking in the cab. He added its machine had far more lines of computer coding than a space shuttle.