[02 August/Food Navigator] Meat producer Danish Crown has reported that it is nearly ready to launch its first plant-based products to meet increasing demand for plant-based, meat-free foods. The first product will be a meat-free burger made of mainly peas and beetroot and will be in stores by the end of the year. The company also already has a range of hybrid products and plans to grow this aspect.  Danish Crown reports that these product moves are as a result as a megatrend towards less but better meat. They are sticking away from using soy in their products as the company states that importing soy to Denmark is not sustainable.