[24 September/Grocery Dive]

According to a report by CoBank, Costco’s decision to bring its poultry production in-house was the first time it had taken one the risks associated with meat production. Its rotisserie chickens were a major driver of customer traffic, and sales had experience 8 percent annual growth since 2010. By bringing production in house, it expects to increase profits by around 10 to 35 cents per bird. CoBank Lead Animal Protein Economist, Will Sawyer, said the ability to control the consistency of bird weights would enhance food preparation and safety.