[28 February/Food Dive]

The average home was eating four meals a week with meat or poultry according to the Food Marketing Institute’s latest Power of Meat report. The report found that those customers who know more about meat tended to buy a greater variety of cuts and cooked with it more often which has created an opportunity to boost sales through educating shoppers. Customers are also increasingly comfortable with buying meat online with 19 percent of shoppers having bought meat online at least once. According to the U.S. Department of Agriculture, the average U.S. consumer will eat 222.2 pounds of red meat and poultry in 2018. Customers reported that they want to know more about sourcing, raising, animal welfare and environmental practices. The four main areas suggested for retailers to focus on were improved quality and freshness transparency, greater cut and pack size variety, better pricing and promotions, and improved customer service.