[4 December/ Food Navigator]

Cocoa+, a United Kingdom start-up company, has launched a new milk chocolate protein bar with 42 percent cocoa and 27 percent protein. Cocoa+ Co-founder, James Bhasme said the rise in dark chocolate was not due to its bitter taste, but rather the fact that it had less sugar and was perceived as healthier. Mr Bhasme explained that the Cocoa+ bars had less sugar than an average block of 70 percent dark chocolate, while having four times as much protein.